Food, shelter & clothing are the three basic necessities of life for humans to live peacefully and happily. But today we have increased our wants to such an extent that to fulfill them we are not only disturbing the nature but also destroying its creation i.e. life.

Let us see the amount of pain and suffering that we cause to innumerable living beings in order to satisfy our 'created materialistic wants.'

We start our day by brushing our teath. But do we realise that the toothpaste that we use may contains bone ash & the most "in-thing", the gel toothpaste and mouthwash may contains glycerine (byproduct of animal fat). Even if we realise that, do we really bother to do anything about it?

Not going into details, let us just glance at some of the products we use in our daily routine like soaps and cosmetics which may contain animal ingredients in one form or the other.

Before going for a bath we would know that any branded or non branded soap may contain animal fat - tallow.

Besides containing animal ingredients these products are also tested upon helpless animals like guinea pigs, rabbits and monkeys to detect their side-effects on human skin and eyes.

What our stone-age ancestors wore: ANIMAL HIDE!
What we wear: GENUINE LEATHER
Is there any difference?

Our stone-age ancestors had no other alternative
For them, wearing animal skins was a matter of survival

What’s our excuse?
Do we have to kill to clothe ourselves today?
GIVE IT UP LEATHER

Leather Industry has boomed so much in recent years that it has created an entire bandwagon of demands in itself. Moving from attire to accessories, leather has gained wide range of utilization as in clothes, foot wear, belts, headgear, jackets, watches, purses, bags, wallets, brief cases etc.

Whether one uses a single square inch or a square foot of an animal skin, the animal has to be killed for it. Thus there is violence and exploitation involved in obtaining any form of leather, Statistics reveal that an average person utilizes the skin of 1.5 - 2 buffalos only for the sake of footwear. This would silence the people who argue that the animal is not killed for the sake of skin but rather it is a byproduct of meat industry.

People fond of wearing ‘soft leather’ or ‘calf leather’ shoes should at least be aware of what the term implies. The younger the animal the smoother and softer the skin. Thus young newborn calves are slaughtered to meet the unnecessary demands of people.

All the below mentioned tests are commonly performed on mute, helpless animals. We use unteen number of cosmetics just to look beautiful, But do we know that these beauty products have already caused immense suffering to lots of animals? Just to see that these products do no cause any harm or pain or death to human being tons of animals are harmed, suffer pain and ultimately die. Don’t you think we should become more aware about the products that we use to satisfy our needs beauty luxuries? Pharmaceutical products, household products, cosmetics and food; anything that has the possibility of providing harmful to the user of the product is tested on animals.

Carefully do read all the tests that are performed on live, helpless mute animals for our sake.

LD 50 TEST: The formulation is orally administrated, injected or externally applied to a batch of animals till 50% of them die.
Used for : Lipsticks, mouthwashes, toothpastes, etc.

EYE IRRITANCY TEST : It is the Draize test. The formulation is poured into the eyes of the test animal (mostly rabbits) and its effect ( swelling, blinding, etc.) on the eyes in noted.
Used for : Eyeliners, mascara, shampoo, soap, eye care products, hair dye.

SKIN ITTITANCY / SENSITISATION TEST (FOR ALLERGIC REACTIONS) : Also called Draize test. The formulation is applied on shaved skin of  the test animal and after a few hours the effects in the form of swelling, rash, redness, peeling, burning, etc. are noted.
Used for : Aftershave, Face packs, Creams, Lotions and detergents, hale dye.

SKIN PENETRATION / ABSORPTION TEST : The formulation is injected into the subcutaneous layer of the skin and the effects after a few hours are noted in the form of swelling, blisters, redness, etc. on the skin.
Used for Massage oils, hair preparations, creams, and lotions.

PHOTO TOXICITY / PHOTOSENSITIZATION TEST : Certain formulations change their composition on exposure to sunlight so these are applied externally on shave skin and the animal is exposed to UV radiations and effects on the skin are noted.
Used for : Soaps, creams and sunscreen lotions.

INHALATION TEST : The animals are kept in an enclosed chamber and the formulation is sprayed and effects on the animals are noted.
Used for : Deodorants, perfumes, air-fresheners and insect repellents.

MUTAGENICITY TEST, CARCINOGENICITY TEST, REPORODUCTIVE TOXICITY TEST, TERATOGENICITY TEST, GENOROXICITY TEST, NEUROTOXICITY TEST, IMMUNOTOXICITY TEST:
These tests are carried out to study the long-term effects of the formulation in the form of genetic defects, birth defects, malformations, cancer etc.
Used for : Pharmaceuticals